First National partners with Lee Woodward

Audio, On-Demand and Live Training are First National’s Edge

Media Release: 21 February 2012

First National Real Estate today announced it has launched a new national professional development initiative in partnership with leading industry trainer, Lee Woodward, across its network of 450 plus offices.

First National’s Competitive Edge with Lee Woodward is a professional development initiative designed to connect each office’s entire team to a better way of thinking, making it operate as a closer business unit.

‘Our members are operating in a tough market and we recognize the challenges they face will not be addressed by a traditional approach to professional development in 2012 and the years ahead’ says Chief Executive, Ray Ellis.

The network has worked with Lee Woodward to tailor a multi-media based programme with the aim of driving greater unity between sales, property management and management functions of every First National business.

‘The programme will target each department’s needs specifically, but uniquely it also references the many products and solutions that First National members already have at their fingertips, but perhaps aren’t fully exploiting’ says Mr Ellis.

‘This creates a holistic approach that is a first for any network in Australia. Lee brings cutting edge expertise, practical advice and fresh thinking to real estate practice, but he also understands how to align that to First National’s service strategy’.

First National Real Estate has experienced a renaissance since a complete change of strategy in 2004 says Ellis. The subsequent speed of innovation has increased exponentially each year, necessitating a highly targeted approach to staff education and development.

‘The entire real estate industry is struggling to keep up with the demands of changing consumer trends, technological evolution, and the new Australian property marketplace. First National has introduced a raft of measures to reduce days on market, improve customer service perceptions, lift skills and engage local communities with their First National member.

‘We have invested in an initiative that would typically cost an individual office tens of thousands of dollars a year each, if they didn’t belong to First National,’ says Mr Ellis ‘and that’s in addition to our normal professional development schedule which is delivered comprehensively throughout metro and regional Australia.’

Lee Woodward, started his real estate career in a First National office and is regarded as one of Australia’s most gifted trainers. His unique insight into the real estate business cuts through the gimmicks.

‘My objective, through ‘The Competitive Edge’, is to bring training, with the same strategy and theme across the business. Interviews with great agents, trainers and coaches in their area of expertise will be augmented by multimedia resources that clearly explain the real estate journey, process, systems and strategies that are needed to be effective’ says Lee Woodward.

First National Real Estate has approximately 450 offices throughout Australasia and supports Australian Red Cross through the First National Foundation.

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Issued by: First National Real Estate:

For further information Stewart Bunn, National Communications Manager, First National Real Estate on 1800 032 332

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